Industry TrackREFSQ 2021

April 14, 2021, from 10 am - 5.30pm (CET)

Welcome to the Industry Track of REFSQ 2021!

We are happy to announce our final program of this year’s industry track that follows the theme “Ethical Aspects and Human Factors in and beyond RE”. Great speakers will take you to an inspiring and fact-full journey through various disciplines. Starting with a playful and interactive opening session we will gain insights into current challenges and ideas addressing contemporary topics. Afterwards, we will cross the borders of the RE world to learn from experts from (non-SE) disciplines as well as from designers and get inspired by new impressions.

During the breaks you will have the opportunity to get in touch with the speakers as well as other participants of the track. Are you ready for the journey? Then come on board and join us - we look forward to meet you!

Program

(10:00-10:15) Opening

Welcome and Overview of the Day

by the Industry Track Co-Chairs: Anne Hess and Stan Bühne

(10:15-11:15) Interactive Session

Agile Games – Using games to sustain customer insights

Anne Hoffmann, Siemens Logistics AG

Playing a game with your customer is a playful and interactive activity. But how can you utilize this game in the best way possible? Games are more than playful interventions.

The session introduces the 4 aspects as a powerful set up to utilize games as tools to create deeper customer insights. For it, we will particularly zoom into effectiveness. This is not just theory: for the larger part of the session, you will be interactively involved by exploring the aspects yourself. And yes, this involves playing a game too.

This talk is partially based on concepts that are published in our upcoming book “Agile Games”.

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(11:30-13:00) Experiences and Reflections from Industry

Automating the un-automatable: How AI can help keep your requirements ethical

Renier Hahn and Eduardo González López de Murillas, Precedence BV

Requirements engineering is one of the last strongholds of purely human work in an increasingly automated IT industry. The administrative parts of the job are of course supported by tooling, but when it’s about the actual content of the requirements, it still comes down to humans. Humans that are smart and resourceful, but ultimately slow, subjective, and prone to error. What if we could introduce AI to help us capture and assess large quantities of requirements, interpret them in an evolving structure and use artificial intelligence algorithms to point us to the areas that require our attention?

Queue Accha: a system developed to find structure in unstructured data, separate the important information from the clutter and that can highlight the things that require human attention. One of those things could be ethical issues in requirements. Accha can identify terms and statements that may indicate the presence of ethical issues and score them based on their risk. In this presentation, we will show you how Accha can capture, analyze, and present requirements and help us objectively determine a notoriously subjective question: is a requirement ethically sound?

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Kick-starting Ambility: On creating ambidexterous organizations

Markus Wiener

Modern companies find themselves in a dilemma: on the one hand, products and services must be provided efficiently, on the other hand, the ability to innovate is essential for sustainable success. While it sounds perfectly logical in theory, putting it to action typically makes organizational shortcomings come to light. The occurring tensions are reflected in the corporate culture and often cause frustration and overworking of employees. Fundamental organizational changes, such as dual structures and adaptions at ever shorter intervals, are becoming indispensable in order to create supporting structures. In this talk, the author gives an insight into the problems of ambidexterity and explains which psychological and organizational levers need to be used to create real sustainable change.

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Some thoughts about AI in RE

Sebastian Adam, OSSENO Software GmbH

Today, artificial intelligence is more than just a buzzword. More and more organizations are investing in the development of corresponding competencies for the creation of new products or even entire business models. In this context, the question of how to perform requirements engineering for an AI-based system is probably an interesting one. However, I find it more exciting to understand how AI can also be used for RE. After all, RE is not an end in itself and any optimization of this discipline in terms of quality and efficiency is most welcome. But what is AI at all? Why does it make sense to use AI technologies for requirements management? And what are the strengths, weaknesses or even risks of such approaches for requirements engineering tasks? Based on my own experiences, observations, and insightful conversations, I will present some thoughts on AI in RE to trigger further discussions.

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(13:30-15:00) Learning from other Disciplines

Ethical aspects and decision making in Emergency Medicine

Stephan Prückner, Institut für Notfallmedizin und Medizinmanagement, LMU Klinikum München

Ethical aspects play a universal role in every phase of the chain of survival. Already during legislation, the stage is set for the basic setup of a rescue system. Response times, safety level and other parameters define the efficiency of the system. Furthermore, the specifications of the technical and pharmaceutical equipment level and the level of qualification of the personnel will have a great impact on the quality of the service. Another crucial role has the dispatch centre and the underlying dispatch strategies, which influence the accessibility and allocation of resources. Decision-making under a high time pressure lies in the nature of emergency missions. There is a wide range of situation when ethical considerations a relevant: This may be a “go-or-not-to-go” decision, when there is a risk for rescuers or triage situations in mass casualty incidents. There a different approaches to solve these ethical questions, which include the creation of, a: societal consent for what is adequate in the regional or institutional context or the use of standard operating procedures and algorithms that define certain decision corridors. For the development of the systems and decision processes, it is crucial to have viable data to analyse and improve the performance of the emergency medical services.

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Listening is Key in Coaching and Requirements Engineering

Guido Düntzer, Seven Principles Solutions & Consulting GmbH

How often do people listen according to their own agenda? How often have you had already something in mind while your counterpart was still talking? How does your knowledge, experience and history have impact on your way of listening? Does anyone know the amount of information human beings need to process these days while at the same time we need to decide on the importance of the information? Ethics in personal and business coaching often comes back to the point of listening. But is listening in requirements engineering as important as? What’s the relationship between ethics and listening? Let us have a deep conversation, why we act as we act and how we can have influence on our own way of listening.

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(15:30-17:00) The Power of Design Decisions

Ethics and Design – two sides of the same medal?

Holger Bramsiepe, GENERATIONDESIGN GmbH

We have arrived in a decade of design. The world is being designed more and more professionally by us, people, organizations and brands. Design means the benefit-oriented side of the design - and thus also the profitable side. Designers are in the truest sense of the word doer - they are those who act entirely in accordance with the respective goals and the order. Designers are also increasingly being involved in the actual creation and discovery process of disruptive business ideas, as they often have the appropriate analysis and working methods to uncover the so called ‘unmet customer needs’. We designers increasingly recognize the power of the unconscious decision of our counterpart and use it – only for the success? At this point, everything is not just a question of can, will or must - it is also a question of ethics and morals and “whether or not”.

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Lazybones meets Endboss – How motivation-oriented user requirements can lead people to a healthier lifestyle in the digital era

Thomas Immich, Centigrade GmbH

A healthy lifestyle is all too often the result of a strong will power or discipline. The temptation to stay in the own comfort zone seems to be an ever-pulling force. Yet, we observe more and more people that are literally obsessed with health-promoting activities – whether in sports, rehab, nutrition or simply during everyday workout routines. There is no simple answer to such different human behavior. However, when designing digital products, it starts with the simple question, what are the key drivers of a representative user persona. But how can those key drivers be effectively elicited in a requirements process? How can they be formalized and validated by UX designers and researchers in a pragmatical way? How can Product Owners individualize their products or make them more adaptive towards motivational preferences? Thomas Immich will give insights into some motivation-oriented requirements engineering methods of his ‘Continuous UX’ toolbox. By introducing real-world projects about health & gamification, he will make tangible how requirements engineering can – and should – become more collaborative and interdisciplinary.

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(17:00-17:15) Closing

Wrap-up of the Day and Good Bye

by the Industry Track Co-Chairs: Anne Hess and Stan Bühne

Speakers

Some thoughts about AI in RE

Sebastian Adam

Agile Games – Using games to sustain customer insights

Anne Hoffmann

Automating the un-automatable: How AI can help keep your requirements ethical

Renier Hahn, Eduardo González López de Murillas

Lazybones meets Endboss – How motivation-oriented user requirements can lead people to a healthier lifestyle in the digital era

Thomas Immich

Kick-starting Ambility: On creating ambidexterous organizations

Markus Wiener

Ethics and Design – two sides of the same medal?

Holger Bramsiepe

Ethical aspects and decision making in Emergency Medicine

Stephan Prückner

Listening is Key in Coaching and Requirements Engineering

Guido Düntzer

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