Playing a game with your customer is a playful and interactive activity. But how can you utilize this game in the best way possible? Games are more than playful interventions.

The session introduces the 4 aspects as a powerful set up to utilize games as tools to create deeper customer insights. For it, we will particularly zoom into effectiveness. This is not just theory: for the larger part of the session, you will be interactively involved by exploring the aspects yourself. And yes, this involves playing a game too.

(This talk is partially based on concepts that are published in our upcoming book “Agile Games”.)

about the speaker

Anne Hoffmann has a broad experience in leading both projects and departments. Initiator of several (grassroot) activities such as “Meditation in der Mittagspause” and “Agile Breakfast”. Experienced in initiating change and leading through it. She is an experienced facilitator and coach with large and small groups (including Design Thinking and Open Space Conferences). As such, she is familiar in working environments that cover the “hot topics of today” such as: Agile, IoT, New business development, Design Thinking and Co-Creation plus “traditional” methodologies such as business analysis, professional software management, project management. In 2021 Anne Hoffmann will finish her phD on “Using Improvisation Theater in project environments” and publish the book “Agile Games”.