A healthy lifestyle is all too often the result of a strong will power or discipline. The temptation to stay in the own comfort zone seems to be an ever-pulling force. Yet, we observe more and more people that are literally obsessed with health-promoting activities – whether in sports, rehab, nutrition or simply during everyday workout routines. There is no simple answer to such different human behavior. However, when designing digital products, it starts with the simple question, what are the key drivers of a representative user persona. But how can those key drivers be effectively elicited in a requirements process? How can they be formalized and validated by UX designers and researchers in a pragmatical way? How can Product Owners individualize their products or make them more adaptive towards motivational preferences? Thomas Immich will give insights into some motivation-oriented requirements engineering methods of his ‘Continuous UX’ toolbox. By introducing real-world projects about health & gamification, he will make tangible how requirements engineering can – and should – become more collaborative and interdisciplinary.

About the speaker

Thomas Immich is the owner and managing director of Centigrade GmbH, one of the leading UX & Gamification service providers in Germany. For more than 20 years, he has been working with human-centric methods and agile software development processes. With his interdisciplinary team of psychologists, designers and engineers, he helps IT companies building more joyful and motivating digital products. Being a game-thinker by heart, he has won numerous design awards with enterprise clients and startups.